Formula: Brett designed his version of a brow powder to go on smoothly and have long wear. Vanitymark powders are finely milled for ease in blending but tightly packed for less flyaway.
Best for: Very fair gals w/light brow hairs.
Shade: Flesh based soft taupe is ideal for very pale gals with light brow hairs. Brett created the perfect light ash/gold blonde that defines a very pale brow without over emphasizing.
Best for: 90% of blondes and fair brunettes
Shade: Blondie is the most universal shade in the line. A true taupe that's perfect for blondes and fair brunettes who like a soft, natural definition. Brett created Blondie to be a fleshy taupe with a touch of gold that's never too ashy.
Best for: Lighter/ginger reds & strawberry blondes
Shade: Why do other brow lines omit a soft, beautiful ginger shade? Gingerella was formulated by Brett for his longtime client, Reba. Tired of using copper-ish eyeshadows or lip pencils, other lines' red options are basically brown with a touch of red.
Best for: Darker/henna'd redheads w/fair to medium skin tones
Shade: Deeper reds need the vibrancy of a true auburn tone. Brett was careful to make sure his version of an auburn would have enough red to tie in the hair color but not compete. You want your reddish fill in to have a nod to your bold hair but be based in fleshy reality.
Best for: brunettes/medium skin tones who want soft definition
Shade: Milk Choco is one if Vanitymark's best selling pencils. Why? Because it's truly a unique soft brown shade. Most brow lines have a brown (Brett felt) were too dark. Milk Choco has a huge following with light skinned Hispanic gals who want definition but not a dark, drawn in look.
Best for: Darker skinned brunettes or pale gals who like vivid arches Shade: A deeper version of Milk Choco. A dark brown that isn't too red is hard to find. Brett created this shade to have a nice balance...not too warm, not to ashy. This shade is ideal for darker skinned gals or anyone looking to do that über glam, classic Hollywood or vintage brow.
Best for: Deeper skin tones or pale gals wanting the 'pin up' look
Shade: Brett calls Choco Noir "The deepest brown around". Basically black with a touch of warmth. Gr8 for woman of color that would gravitate to a black pencil (a glam no-no). Choco Noir is a fab 'near black' shade that gives your dark arches 'pop' without a harsh 'drawn in' appearance.