Frends Beauty Blog

5 Tips to Getting More Wear Out of Your Fake Eyelashes

5 Tips to Getting More Wear Out of Your Fake Eyelashes
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A set of fake eyelashes is the best way to add extra drama and glamour to any makeup look. And if you are investing in a pair of quality lashes like Velour Lashes, you'll want to make sure that your purchase lasts through several applications. 

Here are few easy tips to get extra wear out of your false eyelashes.

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How to Add Glitter to Your Makeup the Right Way

How to Add Glitter to Your Makeup the Right Way
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A touch of glitter in your eye shadow or along your cheekbones can add just the right amount of sparkle to your look. It's easy to do it all wrong, though, so read these tips and add glitter to your makeup the right way.


 

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Which Face Powders Work with Your Skin Tone: Infographic

Which Face Powders Work with Your Skin Tone: Infographic

 

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When it Comes to Makeup Products, Know When to Save and When to Splurge

When it Comes to Makeup Products, Know When to Save and When to Splurge

 

Makeup Brushes: Save

Let's start you off with a budget saver. There's no need to blow all of your cash on brushes. There are plenty of options available that work just as well and last as long as more expensive versions. A good brush should apply smoothly and evenly, survive multiple washes and not leave bristles all over your face. Believe it or not, there are affordable makeup brushes that fit the bill! 

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Differences Between Finishing Powder Vs. Setting Powder

Differences Between Finishing Powder Vs. Setting Powder
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Setting Powder:

Setting powders come in two basic forms - loose setting powders and compressed setting powders. Some people prefer pressed powder because they find it easier to use than the alternative, but it's really a matter of personal choice. Those with oily skin, or those who use a liquid foundation, usually prefer a loose powder like the wildly popular RCMA No-Color Powder.

Finishing Powder:

Finishing powders are usually mostly translucent, like Ben Nye's popular Banana finishing powder, but can also be made to match your skin tone. Though they also come in both compressed and loose forms, finishing powders are more fine and softer in consistency than setting powders. If you are uncertain of which type of either powder is right for you, try them both and then decide!

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The Frends Guide to Picking the Right Brow Product

The Frends Guide to Picking the Right Brow Product

 

Before you even start looking at products, you need to know what kind of brow you're going for. Do you love a bold, edgy look? Or do you prefer a softer, more natural brow? There's no one right way - it's whatever you love! Check out our infographic that can help you decide. 

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Why You Should Think Twice About Taking Your Makeup to Bed With You

Why You Should Think Twice About Taking Your Makeup to Bed With You

 

Most of us know that wearing foundation to bed is terrible for your skin, but not everyone knows precisely why. Dermatologists say that not only can sleeping in your foundation cause acne to flare up, but it can also cause long-term damage such as wrinkles and fine lines. 

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Gifts for the Makeup Junkie!

Gifts for the Makeup Junkie!
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Stuff Her Stocking!

Stuff Her Stocking!
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Ladies love eyelashes, it’s a proven fact and stuffing them in her stocking will win major points, I promise. Frends has lashes in all price ranges, overload her with our most popular $2.00 lashes, then splurge a bit on some Mink lashes like Flutter or Blinking Beaute (you’ll score major points) I know what you’re thinking “How in the world am I going to know what styles she likes?” Have no fear, I pictured some of our bestsellers that any girl would LOVE!

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The Best Eye Shadow Color for your eyes: Infographic

The Best Eye Shadow Color for your eyes: Infographic

Want to learn how to select the best eye shadow color for your eyes? Check it out, and don't forget to share this on your blog too!

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The Impact of Finished Eyebrows on Your Makeup Look

The Impact of Finished Eyebrows on Your Makeup Look

 

Eyebrow grooming may not even be on your beauty radar, but it needs to be. It’s amazing how pivotal those strips of hair above your eyes are. It’s time to give them the recognition time they deserve.

Why is it so important to incorporate your eyebrows into your makeup routine? Imagine a stunning portrait of a beauty queen. Now picture it in the cheapest, most tacky frame possible. Your eyebrows can either be that garish and ugly frame, or they can set off your face and complete your makeup look. In addition, your brows help to give your face the symmetrical appearance that you want.

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Tips to Find the Perfect Shade for Clients

Tips to Find the Perfect Shade for Clients

 

If you want your clients to show off their smooth, flawless-looking skin on the set or on the job, choosing the proper shade and type of foundation is absolutely essential. If you pick a product that is either too dark or too light, you will run the very real risk of ruining the entire makeup job. It is not all that different from making a cake: If you don’t have the correct basic ingredients, chances are good that your finished product will not come out of the oven looking and tasting good.

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How To Score BIG At A Makeup Trade Show

How To Score BIG At A Makeup Trade Show
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I'll start with a list of things you should do before attending, then break it down.

1) Purchase your tickets early.
2) Research exhibitors.
3) Make a list of products you need to stock up on.
4) SET A BUDGET AND STICK TO IT! But if you don't want to stick with it, splurge at the Frends Beauty booth, k?
5) Attend the classes and seminars.
6) Network. Network. Network network network.
7) Don't be rude, don't be pushy, and treat people kindly.

The biggest mistake I see attendees making is going in blindly. They do no up front research, and they end up having an unfulfilling experience. The first thing you need to be sure you do, is get your tickets far in advance. Contrary to popular belief, every show does have a maximum attendee limit. Some shows, actually lots of them, completely sell out before the show even takes place, and offer NO at the door sales. So don't walk up on Saturday afternoon without a ticket and expect to get in. I've gotten numerous texts and phone calls saying "Matt I'm at the front entrance and I don't have a ticket, can you get me in?" Unfortunately the answer is no, I can't. You should anticipate this in advance and get your ticket(s) online as soon as you determine that you will attend.

When you buy the ticket, click on the Exhibitors link. Every trade show website will have one. Find out who is going to be there, and visit our websites in advance to see if we have what you are looking for. If you have a specific list of products you will need (and you should have that list), contact us beforehand by email or phone and ask us if we plan to bring any of those products to the show. Keep in mind, while we may carry upwards of 40,000 products in the store, we only bring 10 - 20 different ones to the show. From time to time, if an attendee contacts us with enough advance notice, we will bring a bag full of products that you request specifically for you. We'll handle the transaction before the show and all you need to do is show up with your ID and you're good to go!



Having your shopping list done ahead of time will help make sure you get exactly what you are looking for. As much as exhibitors love when you come and just buy everything, do yourself and your bank account a favor and make sure you get stuff that you need, and will use. This takes me right to my next point - your budget. I don't know what your finances look like but if you are like most Americans...they could be better. So while you may have the urge to splurge, by setting a budget, bringing CASH, and leaving your credit card in your car...you're probably doing yourself a favor.

That said as I mentioned earlier, if none of that matters to you and you want to go HAM...then I cordially invite you to come do it at the Frends Beauty booth.

Now this next point is really important if you are or want to be a professional makeup artist. Attend. The. Classes. And. Seminars. I know that it is fun to stand in line for five hours to get your picture taken next to the currently popular Instagram makeup artist...but if you want a career in professional makeup, you need to be paying more attention to those whose career you want to emulate. Fortunately, a whole lot of them attend these shows and speak at them, giving away lots and lots of information that will help you build a career that takes you places.

Don't take this as bashing Instagram artists. I know it is a touchy subject so I will make it clear that I am personal friends with, and work a lot with a great many of them. In fact, I've sat down and discussed ways of including these artists in the major trade shows since there always seems to be some drama with the show promoters when they show up. I think what they do is awesome, and I think that they most certainly have a place in the future of the makeup industry. You just need to be clear on what you want out of your career. If you want to work in film or television for example, standing in line to see BeautyJuicyBootyMakeupXXX (if this is a real person, sorry) for five hours all while Joel Harlow is in the Frends Beauty booth makes absolutely no sense. Ya dig?



One of the clear positives of taking these classes and seminars is the amazing networking opportunity it presents you. I can tell you right now...even the world's biggest true professional makeup artists are totally willing to chat with you about your career. I've known many of them who have hired artists they have met at a trade show on projects. Talk about getting a foot in the door. Aside from a direct personal reference, there really is no better way. Big name artists are always looking for new talent to work with. This industry really is a collaborative environment, if you allow it to be.

My final point is very important. Be cool. Just be cool. Don't be rude, pushy, bitchy...just don't do it. I promise you that you will catch more flies with honey. I cannot tell you how many times I've experienced show attendees who are simply the rudest people on earth. And for no good reason! Keep in mind, you are surrounded by people who you may be hired by, or work with at some point in your career. You are surrounded by very influential people, make sure to leave a good impression on them. Be kind, be tactful, be helpful, and smile.

Most important, just have fun. Enjoy the surroundings, enjoy the experience, and be happy!

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The 6 Worst Makeover Mistakes According to Jordan Liberty



On this episode of Give Good Face - Find out what common makeup mistakes you can avoid! Pro makeup artist Jordan Liberty gives you some backstage tips on how to save your makeup from certain disaster! These tips are beginners, and will help you to achieve surefire makeup success. More advanced artists may know how to avoid disaster - but if you're new to makeup - avoid these mistakes at all cost!

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