Frends Beauty Blog

What Does it Mean When a Makeup Brand Says They Are Eco-Friendly?

What Does it Mean When a Makeup Brand Says They Are Eco-Friendly?

In a world where it seems like everyone is trying to go more "green," it seems like we're hearing more and more about beauty products that are "eco-friendly." However, for as much as we hear this term being tossed around, it feels like many of us don't really understand what it means. To be perfectly honest with you, we here at Frends Beauty weren't too clear on what it meant either. We knew that we carried tons of great products that were classified as "eco-friendly," but we weren't sure just what that entailed. So, we did our research and we found just about everything there is to know about "green" beauty. To help you learn about the world of eco-friendly products, here are some common phrases you'll hear and just what they mean.



If you were looking for a concise definition of what eco-friendly means, unfortunately we don't have one. That's not because we didn't do our homework, but because there simply isn't an official definition of what it means. A product doesn't have to match any criteria to classify itself as eco-friendly, at least not from a legal standpoint.

Eco-friendly can mean a lot of things. It can mean that a company uses packaging made from recycled materials. It can mean that a company makes a concerted effort to reduce waste and pollution during their manufacturing process. It can mean that a company is animal-friendly, which we will elaborate on more below.

The best way to wrap your head around the term eco-friendly is that it's essentially a blanket category. A company that touts its products as being eco-friendly is making an effort, in some way, to produce their goods in a way that doesn't hurt the environment. If you find a line you love and you want to know just what they mean when they say eco-friendly, go to their website. This is usually a good way to find out just how the company is working to improve the earth.


Cruelty-free is a more specific term. If a company is cruelty-free, this means that they don't test on animals. For example, if you were to purchase a moisturizer marked cruelty-free, you could be sure that they didn't use lab animals in their testing process. However, cruelty-free doesn't mean that a product doesn't contain animal products. We know, that's insanely confusing. Basically, cruelty-free only refers to lab animals. So, a product could contain ingredients derived from animals, but as long as it wasn't tested on lab animals, it would still be considered cruelty-free.


If you don't want any critters involved in any step of the manufacturing of your beauty products, then you want a vegan product. Not only do vegan products eliminate the animal testing part of the manufacturing process, but they don't use any ingredients derived from animal products. For example, many popular makeup brushes use animal fur in their manufacturing. A vegan brush will be made out of entirely synthetic bristles and will have never been tested on animals. Even if you aren't ready to kiss steak and cheese goodbye forever, it can still be fun to experiment with vegan brushes. Although we love our old school brushes made from animal products, a lot of the new synthetic brushes are truly impressive and rival their non-vegan counterparts.


Much like cruelty-free, this one is sort of a gray area. There's no legal definition for what makes a product all-natural. Many products that tout themselves as all-natural will actually contain several chemical ingredients and preservatives that earth mamas might find objectionable. If you're really a stickler for keeping your products as natural as possible, always be sure to read the ingredients. If you're still in doubt, e-mail the company. All of the brands we work with are always happy to answer questions.

As you can see, some of these definitions can be a little broad. However, you shouldn't let this confuse you or put you off of the world of eco-friendly products. Here are some of our favorite products that are a little greener than the rest.

House of Lashes Brand Lashes

We adore the House of Lashes brand lashes because instead of using animal hair, they use human hair to create their beautiful line of falsies. Beyond that, they assure us that their packaging materials are 100% recycles and that they never test on animals. Considering how addicted we are to faux lashes, we love knowing that our favorite beauty vice isn't hurting any animals or the environment.

Stilazzi Synthetic Brush S126

Just because you want a vegan option doesn't mean that you can't have a great, fluffy powder brush. This dense brush is completely synthetic but does an amazing job of evenly applying loose powder and bronzer. It's soft and maintains its shape throughout washes.

Hempz Fresh Coconut and Watermelon Herbal Body Moisturizer

If you want to give your skin some love without turning to harsh chemicals to get the job done, try this gorgeous body moisturizer. It's packed full of all-natural ingredients and is ideal for those who like their skincare to be as natural as possible.

Moroccan Oil Original Oil Treatment

Just because an ingredient list is short doesn't mean that the product doesn't pack a serious punch. This cult favorite is light and the chemicals but heavy on the hydration. It's ideal as a post-shower hydrating leave-in step for just about any hair type. It keeps hair healthy in the most natural way possible.

Makeup Eraser

Do you ever go into a bit of a green-living shame spiral when you think about how many makeup wipes you throw away in any given month? We know we do. That's why we're obsessed with this reusable makeup wipe. Just get it wet and wipe it all over your face to remove every last trace of makeup. There's nothing more eco-friendly than eliminating a huge chunk of waste from your beauty regimen.

We stand by all of these amazing products. Furthermore, we're always on the hunt for new, interesting and eco-friendly products to offer to our customers. Join Frends Beauty today to save 10% off of your first order. Let us know in the comments which eco-friendly and green products are on your list of must-haves.

Frends With Benefits Discount Makeup Program

Don't Miss a Great Update - Get Weekly News

* indicates required

Halloween Zombie How-to!
23 Pro Makeup Artist On-Set Hacks
Go to top