NYX is one of those brands that started as a small, unknown drugstore brand, but totally exploded into the mainstream as an industry darling and a favorite of myriad makeup artists. The reason for this is simple: The products are, to put it simply, dirt cheap, but they have the same pigmentation and quality as way more expensive brands, with NYX makeup oftentimes being compared to MAC.
If you've never tried NYX, there's really no reason not to give it a shot. The products have the same quality as their more expensive counterparts but are completely affordable. Here are some of our favorite products by NYX Cosmetics.
Loved by beauty gurus like Amanda Ensing and LeighAnnSays, this cheap little eyebrow kit gives you everything you need for flawless brows, in a package that is smaller than a pack of gum. Use the two brow powder shades to create brows that have dimension and don't look drawn-on and use the easy-to-work-with wax to keep hairs in place. There are a number of shades to choose from, all the way from Black/Gray to Taupe/Ash; you can find all of them on our NYX Cosmetics page.
HD finishing powders are a favorite for those who work in the film and television industry, as they give you a poreless, smooth and shine-free finish. There are a plethora of more expensive versions out there, but NYX's HD powder does the same thing for a fraction of the cost. This is why it's a holy grail item of makeup gurus like LustreLux and Wayne Goss.
Natural eye looks are totally in vogue, but nude eyeshadow palettes can run for upwards of a hundred dollars in stores. This amazing little palette of nudes, called The Natural Palette, gives you the perfect subtle daytime eye look or a smoky night look for a totally affordable price. Loved by gurus like ItsJudyTime, you can't go wrong with this budget palette.
This is one of the first NYX products to really achieve "cult classic" status. To easily make your eyes appear wider, brighter and more doe-like, use a white, creamy shadow in the inner corners. This jumbo pencil is the perfect product for the job. Popular beauty vloggers like Michelle Phan and Elle Fowler have sworn by this magical, chubby little pencil to give them bright eyes for years.
"Contouring" used to be a technique that was just used by drag queens and stage performers. However, as YouTube beauty videos and stars like Kim Kardashian brought this technique into the mainstream, companies quickly released contour palettes to try to ride the waves of this crave. Unfortunately, many of these palettes are way outside of most people's price ranges. This NYX contour and highlight palette is an accessible option that will allow you to duplicate professional contour looks without spending a fortune.
You can't go wrong with NYX products. They're fun, affordable and have great color payoff for their price point. NYX is a great brand for anyone who's looking to start building a beauty collection without spending an arm and a leg. If you're not sure where to buy NYX or can't find it in a store near you, we have you covered right here on Frends Beauty, and don't forget every Frends With Benefits member gets 10% off all orders!