Frends Beauty Blog

MODELROCK + ROSHAR Lash ART American Debut @ Frends Beauty

MODELROCK + ROSHAR Lash ART American Debut @ Frends Beauty

On the evening of September 22, Frends Beauty hosted a celebration in honor of internationally acclaimed Make-Up Artist Roshar to commemorate and announce his amazing new collaboration with ModelRock Lashes, a new Lash Art Line which are truly “Art for the Eyes.”

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Roshar is well known around the world for his modern editorial, classic beauty, and exquisite fantasy makeups that all have a flawlessly deliberate execution, and that perfect Roshar style. His work has been featured in many major publications such as Vogue, Harper’s BAZAAR, Makeup Artist Magazine, and Frends Beauty was excited and grateful to be able to host him as he demonstrated his new Lash Art Line in the store, complete with truly edgy makeup.

There were five glorious models who rocked his looks all night long, showing just a few inspirational creations including the Lash Art Line. Each of these beautiful models wore his makeup with grace and elegant flair. They were all incredibly unique and showed how Roshar is influenced by beautiful costuming, flawlessly creating the perfect look for each model.

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During the event Roshar entertained guests with a 30-minute demonstration of his new products, showcasing his attention to detail and utterly inspiring makeup. Frends Beauty had a full house of Makeup artists and enthusiasts who showed up to get close and learn from this master of unique and edgy looks. Some of the makeup industry’s hottest influencers attended, and we all thoroughly enjoyed ourselves. Frends Beauty offered excellent gift bags to all who attended with products from an array of outstanding sponsors including Hair Couture, Make Up Artist Magazine, Kevyn Aucoin, Viseart, RCMA, MAKE UP FOR EVER, and more!

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Exquisite Cuisine was provided by James Beard nominated Chef Jeffrey Nimer and also included themed Cocktails to go along with the ModelRock + Roshar Lash Art Line, “The Frends with Benefits,” “The Roshar,” and “The Model Rock.” They were delicious and as unique as the artist who inspired them and were a perfect compliment to the robust rose covered candy bar which also featured the new collaborative Lash Art Line hanging from glass terrariums.

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Frends Beauty also previewed a special new area of the Frends Beauty Retail Store. The special new area will double the size of the current retail space and we are enthusiastic to be able to offer our clientele more product and more expertise.

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We want to give a big and special thank you to all of our sponsors for the event. Without your generous assistance we would not have been able to make it so beautiful and fun!

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