Frends Beauty Blog

Model Rock Lashes + Roshar Lash Art

Model Rock Lashes + Roshar Lash Art

MODELROCK and internationally renowned makeup artist Roshar have teamed up to create a new way of looking at lashes. The two have joined forces to create the new Lash Art Line and it is not to be missed. Frends Beauty is excited to offer these beautiful new products in our store and online.

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Roshar is based in both New York and Los Angeles, and he travels across the globe bringing his modern, edgy style to makeup artists far and wide. Roshar left his home, a small town in Texas, when he was only 15 years old and began doing makeup to pay the rent. He began to take his unconventional makeup styles to a new level with the expansion of the “club scene” in the 80’s & 90’s. From time to time you can catch a hint of this influential time and style in his work. Roshar has always had a passion for painting, as well as costume and role play, he still draws from these other creative sources when working on his makeup line.

Roshar is known for flawless skin, and his high fashion, avant garde, editorial looks. His meticulous attention to detail has set him apart from other artists. Roshar’s work has been featured in VOGUE, Harpers BAZAAR, ELLE, GLAMOUR, Makeup Artist Magazine, and InStyle, just to name a few. Even if you don’t recognize the name, you have probably seen his incredible work. Some of his clients include Covergirl, MUFE, Paul Mitchell, L’Oreal, Wella, and many more. Roshar inspires makeup artists to push the boundaries of conventional makeup, and Lash Art is no exception.

Roshar also has a love for teaching, and travels all over the world to work with, and educate makeup artists. He has recently been traveling through Europe, Asia, Australia, and the US to educate other artists and clients about the new Lash Art line that he has released with MODELROCK. One of his stops was Frends Beauty in September, and we learned so much and had a truly wonderful time at our MODELROCK + ROSHAR Lash Art Reception!

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MODELROCK is an Australian based company bringing the lash game up more than just a few notches with a vast selection of trendy, avant garde and classic styles, all at affordable prices for every budget. Roshar’s collaboration with MODELROCK has already been a thrilling success. They have something for every style, from modern editorial to wild and whimsical doll-type lashes.

This line is proving to be unlike any other lash brand, and can only be classified as true “Lash ART.” They are all made from silky synthetic material and the attention to detail is absolutely phenomenal. There are 9 styles in the new Lash Art Line and they are all uniquely modern and beautiful. Usually, creating these kinds of high fashion editorial looks requires two or three different styles of lashes combined, as well as the added time it takes to simply apply them. Roshar has saved us time and extra steps by offering creative and unique looks with just one application.

From sleek and elegant to full, lush lashes, the new MODELROCK + ROSHAR Lash Art Line has it all! There is definitely something for everyone within this line of eyelashes. These new lashes are being called “Art for the Eyes” and they truly are. Each pair offers something different from the others, giving makeup artists the opportunity for expression with Lash Art. Some of the lash styles are very angular and futuristic, while others create a fuller impression that still has that Roshar edge. These lashes are certain to make eyes really pop.

One of the best things about the new MODELROCK + ROSHAR Lash Art Line is that the price point is great for the pocketbook. Retailing at only $12 per pair, these lashes are readily available to help you create your own unique Lash Art look on your models or clients. Frends Beauty carries MODELROCK + ROSHAR Lash Art, and we are happy to answer any questions you might have about this incredible new product.

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