Frends Beauty Blog

Can we talk about IMATS NYC for a minute?

Can we talk about IMATS NYC for a minute?

Go hard or don't go at all, apparently, is the new slogan for Frends Beauty and Stilazzi because we are going harder than hard. IMATS NYC 2016, will house the largest booth we've ever had at any tradeshow in history. It's 20x30 feet of makeup awesomeness. That's 600 square feet. That's like 11 standard NYC apartments full of makeup from your favorite brands like Stilazzi, Ben Nye, Viseart, Jouer, The Balm, Blvd. Cosmetics, Beautyblender, The Makeup Eraser, NYX Cosmetics, Vueset, Z Palette, Anastasia Beverly Hills, LORAC, BECCA Cosmetics, RCMA, Ardell lashes, lash adhesive, and more!


April 8th - 10th, 2016
Pier 94
711 12th Ave, New York, NY 10019
Booth 1401

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This is a big, big deal. According to my ruler, Frends Beauty booth 1401 is about half an inch from the front door. How cool is this? You'll get to immediately shop all of your favorite brands right when you walk in and score one of our amazing reusable pink Frends Beauty bags that you can use for the rest of the show to carry around all the other goodies you'll get from the other wonderful vendors.

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As usual, we will be offering discounts across the board. If you are a makeup professional and part of our Frends With Benefits program, you'll save money shopping at this show. If you are a part of our Frends With Benefits consumer program, you will save a ton of money. I can't stress enough how good this is going to be for you if you need to replenish your kit. We're going to have MOST of what you need, all in one place.

Make sure you follow us on social media too, because I am going to be posting and going live most of the time.

Instagram -
Facebook -
Periscope - @frendsbeauty
Twitter -

There's probably more, but I can't even think right now I am too excited for this show, and to see all of you. Make sure you come by the booth, you won't regret it!

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