Frends Beauty Blog

6 of the Best Beauty Brands on Instagram

6 of the Best Beauty Brands on Instagram

If you're anything like us, then your day starts by scrolling through your Instagram feed. And if you're really like us, your Insta feed is dominated almost entirely by accounts devoted to beauty. While we love to look at the accounts of individuals, we also love looking at the accounts of different brands. Here are six of our favorite beauty brands on Instagram.

Violet Voss

Fans flock to Violet Voss makeup for their insanely pigmented shadows and lip products, but most of all, Violet Voss devotees go crazy for the brand's amazing loose glitters. Their Instagram account is devoted to showing off editorial and over-the-top makeup looks, created with the intense pigments and glitters for which Violet Voss is known. We're also in love with their inspirational quotes and jokes, which give us life whenever we peep their feed.

Anastasia Beverly Hills

Anastasia Beverly Hills reigns supreme when it comes to the art of the eyebrow, and if you want brows, their Instaram is literally the place to be. We've pretty much reached the point where we don't visit our waxer or threader until we've skimmed through the Anastasia Instagram account to find our next brow goals. We're also living for the product demos, where our fave makeup gurus show off how to best use Anastasia products.

Sigma Beauty

Sigma kind of revolutionized how makeup brands use social media to their advantage. In the early days of YouTube, Sigma was one of the first brands to send gratis products to content creators in exchange for publicity. These social media marketing geniuses have, of course, created an amazing presence on Instagram as well. As they move from being a company that sells just brushes to a full-fledged cosmetics brand, we're loving watching their Insta for news and updates about their newest releases.

House Of Lashes

2016 was the year of the eyebrow, but we're predicting that 2017 is going to be the year of the eyelash. With lash extensions growing in popularity and more women making falsies a part of their regular makeup routine, we need more lashes in our daily feed. This is why we're so in love with House of Lashes' Instagram account. They show a wide array of makeup looks, all featuring their gorgeous false lashes.

Morphe Brushes

We're obsessed with how fan-driven the Instagram account for Morphe Brushes is. Their account highlights all of the different looks that their followers have created using their brushes and tools. We also find ourselves cracking up at their occasional memes and funny pics.

NYX Cosmetics

If losing track of how many NYX products you owned was a crime, the entire Frends Beauty staff would be in jail. We've loved NYX with a passion for years now. They're basically the reigning queens of professional-quality cosmetics at prices that just about any diva can afford. Their Instagram account is the perfect place to stay up-to-date with the brand and to get news about their latest and newest product releases.

Which beauty-oriented Instagram accounts are your faves? We're always looking for new accounts to follow. Tell us which are your favorite accounts in the comments.

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Thursday, 02 February 2023

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