Choosing the correct foundation color is critical in executing a make-up look. If you go too dark, too light, and cannot properly match one’s skin tone, it will throw off every other part of the application. Most professional artists can agree that RCMA Foundation Palettes are one of their staple products in their kits and their number one choice when it comes to foundation - and for good reason. The Research Council of Makeup Artists (RCMA) was created by renowned Make-up Artist, Vincent JR Kehoe. He realized there was a need for a foundation that worked for professionals in film, television, and stage. Kehoe created these foundation formulas to meet the needs of the everyday professional artist, as well as the everyday person.