Frends Beauty Blog

Natural vs Synthetic Makeup Brushes

Natural vs Synthetic Makeup Brushes

Makeup brushes are one of your most important beauty tools, so you want to get the best. But should you be shopping for natural or synthetic makeup brushes? The answer is both, depending on how you plan to use them. The key to getting the most from your makeup brush collection is understanding what each type of brush does best.

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Makeup Artists: These Makeup Brush Brands Deserve Your Attention

Makeup Artists: These Makeup Brush Brands Deserve Your Attention

When it comes to purchasing makeup brushes, a lot of women tend to go for the same old department store brands, assuming that these are the gold standard of makeup brushes. However, as the industry grows, new brands are emerging as worthy competitors to many of the usual brands that most women are accustomed to using. To help you venture out of your beauty comfort zone, here are three makeup brush brands we carry that definitely deserve your attention.

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3 Tips to Get the Most Out of Your Beauty Blender

3 Tips to Get the Most Out of Your Beauty Blender

Applying foundation can be a hard skill to perfect if you don’t have the right tools. From too much caked-on product to streaks on your face, finding that perfect blending technique can be frustrating. But Beauty Blenders can be a real game-changer for applying makeup and can totally transform your look. Just buying this product won’t transform you overnight as you might be missing out on ways to use it to its full potential, though. Make sure you're getting the most out of your Beauty Blender by following these three tips.

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When Size Matters: Travel Size Beauty Products

When Size Matters: Travel Size Beauty Products

How do you possibly fit your whole beauty routine into a freaking Ziploc?!?!? Let’s be real we did NOT wake up like this, unfortunately...but I’m here to help! I’m fortunate to travel quite a bit, for both work and pleasure and being the beauty addict I am, I’ve mastered the art of knowing what to bring and what to leave behind. Soon I will be spending two weeks in Thailand, and all I have with me is a backpack...CRAZY! This means minimal products, to say the least.

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The Best Kit to Get Started with Contouring

The Best Kit to Get Started with Contouring

Gorgeous celebrities like Jennifer Lopez and Kim Kardashian come to mind when thinking of perfect contouring. In fact, we can probably thank these two stars for bringing this makeup art back to the mainstream. Today, a lot of women wish to create a similar polished and striking appearance to their bone structure with cosmetics but don't know exactly how to proceed.

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Feeling Frisky For Fall: Fall Beauty Trends

Feeling Frisky For Fall: Fall Beauty Trends

As the long hot days of summer are coming to an end, we know you’re ready to ditch the tinted moisturizer, waterproof mascara, and rose lip balm. Fall is here (well, not for us in SoCal, but for most of you) and glam is calling. The best thing the cool weather brings besides cookie-scented everything is the fact that your makeup no longer melts off your face the moment you step outside. Which means…you can actually wear more than a BB cream! Hallelujah! Fall and winter beauty trends are always fun for me because there are so many options!

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Halloween on a Budget!

Halloween on a Budget!

Is it just me, or does it seem unfair for Halloween to happen right before you have to take out a small loan to afford the upcoming holidays?! Like, why can’t it happen in May, so we can spend all our money creating the most epic Halloween costume ever? I guess in a perfect world that would be the case, but since it lands in the season of pumpkin spice lattes and far-too-early Santa decorations the best I can do is give you some ways to blow Halloween outta the water on a budget!

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Types of False Eyelashes: An Overview

Types of False Eyelashes: An Overview

False eyelashes are a great option for individuals who may think their own lashes are too short or not full enough, even with the aid of mascara. For those in the theater and entertainment world, false eyelashes are a must. Today, false eyelashes are available in a wide variety of styles, sizes and types. The big news is that nearly every haute couture makeup artist places heavy accent on the eyes. Dark, smoky eyes with a thick fringe of lashes add just the right style of nuance and are increasingly becoming a popular look. 

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Temptu: Not Just Airbrush

Temptu: Not Just Airbrush

Many of you know Temptu for airbrush, and while they do dominate that field, they recently began tapping into more of the consumer market. Have you tried their silicone based foundations, that can be used with or without an airbrush machine? The S/B Foundation is the bomb, I especially love it for brides. It covers everything without getting cakey, the color range is great, and if you need to do a quick touch up it blends and moves easily while still staying put all day. It's kind of magic. 

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6 Professional Eyeshadow Palettes from Brands We Love

6 Professional Eyeshadow Palettes from Brands We Love

When it comes to your makeup routine, a high quality eyeshadow palette can make all the difference in your overall glow. These cosmetic brands offer a range of gorgeous and luxurious professional palettes to complement any look:

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Lipstick Lovin' - It's #NationalLipstickDay

Lipstick Lovin' - It's #NationalLipstickDay

Ahhhhhhhhh, yessssssss...Lipstick, we love you so much we had to create a holiday just for you. The great thing about lipstick (not that there aren't a million great things), is the moment you put on that ravishing red shade, sultry nude, or flirty pink, it finishes your face. Like adding a great pair of heels to jeans and a tee, or that perfect clutch to your "I'm gonna kill it tonight dress". Yes that is what lip stick is to us beauty junkies; it's the finishing touch to bring it all together.

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Three Makeup Products that Celebrities Truly Love

Three Makeup Products that Celebrities Truly Love

Like most fashion trends, beauty is constantly changing and evolving. As chemists tirelessly work on making the next perfect formula, fashionistas and beauty buffs turn to their celebrity inspirations to hear what's new, what's hot and what they should be trying. Products endorsed by popular celebrities tend to see a huge spike in demand, making them a bit harder to come by, but some people will go to great lengths to capture a look they love. What inspires consumers the most is hearing about what their famous counterparts truly use in their everyday lives. Here are a few examples of celebrities and the products they are personally willing to invest in. 

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Stilazzi Eye Shadow and Blush Swatch

Stilazzi Eye Shadow and Blush Swatch

Have you tried the new Stilazzi blushes and eyeshadows? Check out our friend Angie a.k.a. Goldiestarling as she swatches a whole bunch of Stilazzi makeup goodness!

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Cluttered Chaos? You Need The Z Palette.

Cluttered Chaos? You Need The Z Palette.

Compacts, blushes, eye shadows, powders, and creams - the list could go on and on, and so can the size of your kit. For years makeup artists have struggled to try to organize and condense their beloved kits to make their life just a bit easier. As much as we like a good workout, lugging an 80lb. kit around the cliffs of Malibu or a New York subway station does NOT sound like a good time.

Guess what?!?!? We found a solution for you guys, whether you're a makeup artist or a makeup junkie, YOU NEED THIS IN YOUR LIFE, the Z Palette. Created by Zena Shteysel, two-time Emmy Award winning Makeup Artist, Department Head of Dancing With The Stars, and CEO of Z Produx Inc. Zena has been a working Pro Artist for over 13 years now, a few years ago she decided to develop an organizational product that the beauty world was lacking, a completely customizable magnetic palette. If you haven’t seen Zpalette, you must check it out!

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Have you ever worn mink eyelashes?

Have you ever worn mink eyelashes?

Let’s talk lashes, shall we? If any of you have shopped at the Frends Beauty retail store, you'll know we are VERY serious about our lashes. Like, we have a whole wall dedicated to eyelashes (you can find most of them on this website too). We stock about 10 different brands of lashes but one brand truly stands out, Velour Lashes. I spoke with Mabel Lee Founder and CEO of Velour Lashes to get a little inside scoop on Velour false lashes.

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How Often Should You Wash Your Makeup Brushes?

How Often Should You Wash Your Makeup Brushes?

Once or twice each day, you carefully cleanse your face. You frequently launder the clothes you use to wash your body. But when was the last time you gave any thought to your makeup brush, a crucial part of your beauty regimen that you use daily? Think about it: your brushes are gradually accumulating a grim collection of dead skin cells, bacteria, dried cosmetic particles, dust and dirt from the air. With that in mind, isn’t it time you learned exactly how, and how often, you should clean your make-up brushes?

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Why You Should Use a Finishing Powder

Why You Should Use a Finishing Powder

Okay ladies, it’s time to admit the truth. You, like every other woman who cares about her face, are not happy with certain aspects of your complexion. Those dark circles around your eyes come to mind, as well as those subtle, and not so subtle, pigment differences. And if you are, well, a bit more mature in years, these issues will do nothing but get more pronounced over time. The good news is that you don’t need to simply whine and moan to your mirror, under the mistaken impression that there is nothing you can do to minimize these issues. There is a solution: finishing powder!

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Ben Nye Makeup, a cult favorite brand

Ben Nye Makeup, a cult favorite brand

Every so often, something...a product, a line...comes along that garners universal appeal amongst a group of professionals. Then it just goes away. Like a really bad television show. It just goes away and you forget all about it. Not Ben Nye cosmetics. Ben Nye has staying power in an industry full of ever changing trends and professional needs.

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The Best Makeup Sponges for Foundation

The Best Makeup Sponges for Foundation

Okay, so I know I’m a little late on the Beauty Blender craze but these magic little eggs deserve a review.  The first time I used one I hated it and I didn’t understand all the hype it was receiving.  It took me a good six months to realize that I was using it completely wrong - go figure. I’m here now to pass on a little knowledge so people don’t make the same mistake I did in underestimating this amazing little tool.

Let’s talk about the anatomy of the Beauty Blender sponge first.  It’s very soft and made from a  patented, antibacterial, latex-free foam (a silicone foam would be my guess but Beauty Blender is a little reluctant to give away their industry secret).  The foam’s characteristic open cell structure allows the sponge to “fill” with water, effectively doubling the sponge’s size when wet and making it even softer.  This also allows product to sit on top of the sponge as opposed to it being absorbed into the sponge, saving you product and money on each application.  The sponge itself has no hard edges and looks like an egg in shape.  No hard edges and a pore mimicking texture means a flawless application - every time.

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Embryolisse Lait-Creme Concentre

Embryolisse Lait-Creme Concentre

The first time I heard about Embryolisse Lait-Creme Concentre was from a Celebrity Makeup Artist that I followed on Instagram. She wrote a post swearing by this creme and said that it is a staple product that she applies to all of her clients before she puts on their make-up. I don't always believe everything I read because today, a lot of Instagrammers and Bloggers are sponsored and paid to post things. I didn't think too much about it and went about my usual day. Fast forward a couple of months later and I am on-set for a photoshoot. The Creme was sitting on the side of the Makeup Artist's kit. Being the curious gal I am, I began to pick her brain about the product. She told me she was obsessed with Embryolisse and could not live without it for her A-list clientele or for herself. She raved about the versatility of it and said it worked on every model's skin type that she has worked with. It was at that very moment I knew I had to try out.

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