Frends Beauty Blog

Hair Couture now available at Frends Beauty

Hair Couture now available at Frends Beauty
Hair Couture offers incredible products, and Frends Beauty carries the beautiful and widely varied hair extensions made by Hair Couture. Frends Beauty, like Hair Couture, embraces beauty and confidence, thus the two are a marvelous match.
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MODELROCK + ROSHAR Lash ART American Debut @ Frends Beauty

MODELROCK + ROSHAR Lash ART American Debut @ Frends Beauty
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On the evening of September 22, Frends Beauty hosted a celebration in honor of internationally acclaimed Make-Up Artist Roshar to commemorate and announce his amazing new collaboration with ModelRock Lashes, a new Lash Art Line which are truly “Art for the Eyes.”

Roshar is well known around the world for his modern editorial, classic beauty, and exquisite fantasy makeups that all have a flawlessly deliberate execution, and that perfect Roshar style. His work has been featured in many major publications such as Vogue, Harper’s BAZAAR, Makeup Artist Magazine, and Frends Beauty was excited and grateful to be able to host him as he demonstrated his new Lash Art Line in the store, complete with truly edgy makeup.

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Caudalie Skin Care Products at Frends Beauty

Caudalie Skin Care Products at Frends Beauty

Caudalie is an embodied, family-owned brand that has been 100% independent for 20 years. It represents the very best in French-made cosmetics.

 

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Frends is Hiring!

Frends is Hiring!

Want to work with an awesome beauty company? Live in the Los Angeles Area? Great News! Frends is Hiring!

Below you will find a list of our current opennings. Please email us at [email protected] Please include a resume. No Phone Calls Please.

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Popular Body Art Trends

Popular Body Art Trends

The art of makeup goes beyond your typical smoky eye and classic red lip. Using these same cosmetics as well as other materials, you can decorate your body and transform your look. Here are some of our favorite non-permanent trends: 

Lipstick Art
This one probably isn't for everyday wear, but it's super fun for a festival or other event. There are lots of different techniques for this one, ranging from glittery rainbow lips to a mural of your favorite landscape. It's basically painting your lips! 

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Add Frends Beauty on Snapchat!

Add Frends Beauty on Snapchat!

Ladies and gentlemen I'm going to be bold here, and ask you to do something for me. Please add Frends Beauty on Snapchat. You can scan the snapcode above or search username 'frendsbeauty' from within the app. Our promise to you is to keep you entertained, show you exclusive new brands and products, introduce you to your fabulous employees and customers, do exclusive giveaways, and share our experience with you. We appreciate your business more than words can express!

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Marinello Schools of Beauty Set to Close

Marinello Schools of Beauty Set to Close

We can only hope that the thousands of students are able to transfer their educational credits to other schools and complete their cosmo license hours. If you are thinking about attending a beauty school, don't forget to look at city and state run schools. For example, close to us here in the Valley is the West Valley Occupational Center, which runs a 1600 hour cosmetology licensing course. It may not be as sexy, but it is a part of the Los Angeles Unified School District, and it's not going anywhere. We at Frends Beauty wish all of the unfortunate displaced students our best, and we hope you find answers to your questions.

 

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Social Media is CRAZY!

Social Media is CRAZY!

Have you ever tried RCMA No-color Powder? Because this week, thousands of people have, for the first time. Instagram makeup artist kathleenlights posted a shot (above) of RCMA's new favorite powder a few days ago, and the world went crazy. We've always known that it's great stuff, and now the rest of the world does...the post received more than 25,000 likes in it's first 24 hours, and the no color powder went flying off the shelves everywhere. As I write this we are completely out of stock, with more coming in soon.

Have you tried it? Check back often here - http://www.frendsbeauty.com/rcma-no-color-powder.html - to see if it is back in stock, and get it fast, because it'll fall right back out of stock fast!

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Now you can SHOP our Instagram

Now you can SHOP our Instagram

Ok check it out, this is cool. The brilliant minds at Frends Beauty (Paul and I) figured out how to make our Instagram feed, a shoppable one. Meaning, if you see stuff you love on our Instagram, you can click the link in our page bio, and shop them directly on our website.

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Frends With Benefits: What's in store for 2016?

Frends With Benefits: What's in store for 2016?
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Frends With Benefits is the official discount program for Frends Beauty. We offer two distinct tiers, one for consumers who just love hair and makeup, and one for professional hair and makeup artists. Our consumer program is open to absolutely everyone within the countries to which we ship. To become a member, simply click here to create an account. Make sure you join our mailing list so that you can be eligible for our giveaways.


Our professional program is open to people in those locations who are actively earning all or part of their income as professional hair and makeup artists. To join the Frends With Benefits professional program, click here to create an account and then follow the instructions listed. It's very easy, and only takes a minute.

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It's done! The Frends Beauty 12 Days of Christmas Giveaway and Charity

It's done! The Frends Beauty 12 Days of Christmas Giveaway and Charity

Thank you. Thank you all so much. From December 10 - 22, 2015, we ran a promotion (see rules and info here) that raised money to purchase new toys for less fortunate children, and also gave away a whole bunch of makeup and accessories to our Frends With Benefits account holders. With the promotion coming to an end, Brielle, Jocelyn and I hit the road with more than $1,800.00 to spend at Toys R Us. We actually chipped in some more and walked out with around $2,000.00 worth of toys.

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7 Reasons to Shop at Frends Beauty for your Makeup and Beauty Needs

7 Reasons to Shop at Frends Beauty for your Makeup and Beauty Needs

Frends Beauty was founded in 1940. In the past 75 years, we have established ourselves as a premier destination for makeup lovers and professional cosmetic artists. Frends caters both to the experts and to everyday makeup lovers. Most stores of this nature are not open to people who do not work in the beauty industry. We invite everyone to browse the shelves and sample new products, regardless of your profession or level of expertise. Here are just a few of the reasons why shopping at Frends should be an essential part of your beauty experience:

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The 12 Days of Christmas at Frends Beauty!

The 12 Days of Christmas at Frends Beauty!

Ho Ho Ho yo! We're having a unique giveaway and charitable promotion! Beginning Thursday, 12/10/15 and ending Tuesday, 12/22/15, we will be giving away makeup for 12 days from Beautyblender, Ben Nye, Anastasia Beverly Hills, Dermalogica, Chantecaille, Glam Glow, Viseart, Kevyn Aucoin, LORAC, NYX Cosmetics, The Balm, and Z Palette. To enter the drawing, all you have to do is be a member of Frends With Benefits, Create An Account now. There is no purchase necessary! Each day we will draw a name at random.

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People LOVE us on Yelp!

People LOVE us on Yelp!

I'll be honest. Yelp scares me. Not because we're shady and treat people like crap and we don't want people to know it, but because it's so easy for someone to post a fake review and hurt your business. Aside from a few fake 1-star reviews, fortunately, we're doing pretty great!

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Frends Beauty Cyber Monday Makeup Sale, November 30th!

Frends Beauty Cyber Monday Makeup Sale, November 30th!

You heard it here...Frends Beauty is having a Cyber Monday Makeup Sale! This year we are putting more than 1,200 of your favorite products on sale from 10% - 40% or more off! Mark your calendars and make sure you check out www.frendsbeauty.com on Monday. At the top of the page you will see a big banner for the Cyber Monday sale. Click the banner, and shop until you can't shop any more!

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New Benefits for our Frends With Benefits account holders!

New Benefits for our Frends With Benefits account holders!

It's fun to be the bearer of good news! And today, I have some fantastic news for you all. We've added some great perks for the tens of thousands of makeup artists and makeup lovers in the Frends With Benefits program. To become a member, simply Create An Account. That's it, you're done. If you are a working beauty industry professional and you want to take advantage of advanced level discounts, click here.

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What is Frends With Benefits?

What is Frends With Benefits?

Frends With Benefits is the official discount program offered by Frends Beauty. The program is open to consumers and beauty industry professionals alike. Everyone who shops at Frends Beauty is eligible for some form of discounts.

We've broken the program down into two distinct categories.

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A Sale Is On The Horizon! Save 10% - 75!

A Sale Is On The Horizon! Save 10% - 75!

This single blog post shall serve as your "Everything you need to know about this sale!" post!

2015 marks our 75th year in business, serving Hollywood film and television beauty professionals. We're so excited to announce that one of the ways we plan to celebrate this milestone is by having a massive sale on this website!

Here are the specifics...

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Frends Beauty - Your Local Global Beauty Supply

Frends Beauty - Your Local Global Beauty Supply

Have you ever wondered what goes into making a beauty supply store more than just a neighborhood destination for beauty supplies? The history of Frends Beauty is very unique in an industry full of evolution, transformation, new trends, and fading fads.

In 1940, Frends Beauty Supply founder Sig Frends, known as the "daddy of the entertainment beauty supply business", created a very unique professional beauty supply store that catered to Hollywood's most elite makeup artists. Mr. Frends spent countless hours, days, months, and years working directly with artists on film and television products, securing Frends Beauty's spot in Hollywood history.

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Makeup On Sale at Frends Beauty

Makeup On Sale at Frends Beauty

I'm really excited to let you know that Frends Beauty has a perpetual makeup sale running on www.frendsbeauty.com, all day, every day. If you need to take a moment to regain your composure, I understand.

We've created a Special page that contains all sorts of products. And here's the kicker - these aren't simply a bunch of old, crappy, dust-covered spoiled products that nobody else wants. To the contrary, in fact, these are all brand new, best-selling items that we put on sale simply because we know you love sales, and we want you to be happy. That's it. Simple as that!

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