Frends Beauty Blog

Freelance Makeup Business 101 (v12.0)

Freelance Makeup Business 101 (v12.0)

The focus of this Freelance Makeup Business 101 post will be a little different than the rest. Today we are going to talk about personal security. This is a subject matter that I'm intimately knowledgeable about having spent 8 years in the military, and having rather extensive military and civilian law enforcement training.

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We're social, follow us!

We're social, follow us!

We're very active on social media. Almost too active...but we love interacting with all of our customers, not just the ones who shop in the store. In 2015, the best way to do that is to go buckwild on social media. So if you are on any of them, give us a follow.

Facebook: http://facebook.com/frendsbeauty

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Are you buying the real deal?

Are you buying the real deal?

Our industry is plagued by thievery. There, I said it. No one in our community is safe. Not makeup artists, not makeup companies. And the perpetrators are masters of disguise and deception. They steal original work, ideas, blood, sweat, tears, and passion of artists who put in work to create a beautiful finished product – whether it is a fabulous makeup job, or a makeup product.

Creating a product that people love is not easy. It can take years of time and huge sums of money to create the perfect product. Unfortunately, it only takes a few minutes for someone else to purchase that product, ship it off to China, and have copies made. Aesthetically, the copies typically look the same leading the end user to believe they are either purchasing an original item, or something comparable in quality. All too often however, they are not. And this is the obvious problem.

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Shop at Frends Beauty and live green!

Shop at Frends Beauty and live green!

Reduce, Recycle, Reuse. Our reusable canvas shopping bags are not only environmentally friendly, but they are also so, so, so, so, so freaking bright PINK that you could use them to flag down the International Space Station in the event that your car breaks down in the middle of the Sahara and you’re the only human for miles. Have no fear…astronauts will see it, and your life will be saved. So shop for makeup at Frends Beauty, we will save your life. Photo courtesy of @jerilynnstephens.

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New Make Up For Ever STEP1 at Frends Beauty

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What are your skin concerns? Smoother skin? Less redness? Or just add a little freshness to your makeup? There is a STEP1 solution for you!

Call 818.643.3055 or visit our showroom at 5244 Laurel Canyon Boulevard in North Hollywood, CA 91607 to learn more about Make Up For Ever's new STEP1 solution. 

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Interview with Cassondra Kurtz, NYC based Men's Groomer

Interview with Cassondra Kurtz, NYC based Men's Groomer
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Frends: From where would the reader know you?

Cassie: First and foremost: bugging the ever-loving life out of Matt on Facebook forums and in real life when he dares to take a step in New York. Freelance work specializing in Men’s Grooming as a Master Barber (www.CassieKurtz.com) or my website www.HerChairHisHair.com that covers female barbers, men’s grooming tips and shares awesome work I see every day on social media from freelancers in the industry.

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Freelance Makeup Business 101 (v11.0)

Freelance Makeup Business 101 (v11.0)

Yelp most certainly is a blessing and a curse. Never has there been a better platform for showcasing your love or hate for a business to the masses, than Yelp. Yelp has made it as easy as a couple clicks of the mouse to tell the world about the great meal you had, or the horrible customer service you had. Businesses who do the right thing receive praise, and businesses who are shady are rightfully exposed.


We're fortunate at Frends Beauty to hold the highest overall rating (4.5 stars as of writing this) between all of our local competition. We have achieved this result because we believe that if we do not service our customers, someone else will. And while we always try to do our best, we don't have a perfect record. We are human. I know, it's hard to believe. And as humans we have our bad days. Sometimes those bad days end up on Yelp. When they do, we see them, and I always reach out to the customers who have had a legitimate bad experience. It's my honest concern to make things right. And 80% of the time, we can. From time to time though, there are false claims made, but that is just something you have to deal with as a business owner. We let our high ratings drown out the fake low ones.

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Freelance Makeup Business 101 (v10.0)

Freelance Makeup Business 101 (v10.0)

Let's get this straight...I am not a lawyer, and this is not legal advice. No, this is more of a logical suggestion. And you are not a lawyer either. But if you are, then I guess you can just stop reading this and bring me some tacos and beer. Please. Please...

But for those of you who are not lawyers, you need to consult with one who practices commercial law to discuss the proper setup of your contract / services agreement. The issue at the center of many discussions between makeup artists is exactly how to charge a retainer or deposit, and how one can legally claim the rights to those funds once a client breaches the contract. The fact is, it is not always a black and white issue and if challenged in court, more often than not you will be on the losing end if your contracts are not rock solid.

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Freelance Makeup Business 101 (v9.0)

Freelance Makeup Business 101 (v9.0)

This should be a no-brainer, but for some reason it isn't. You need to invest in your education if you want to make it as a Freelance Makeup Artist. And I know you are saying "Well, duh Matt, I did...I went to the Awesome School of Makeup and got a certificate as an Awesome Makeup Artist, I could even make YOU look attractive. Ok, maybe not...but still, I'm an awesome makeup artist". And for that I commend you, it is likely to be something that will help you through your career.

But the education that we are talking about today, is an education in business and marketing. Tens of thousands of makeup artists spend tens of thousands of dollars investing in an education that teaches them the ins and outs of makeup, but too many future (and current) artists neglect learning the fundamentals of business. Upon graduation, they are armed with every tool needed to be an excellent artist, but have little to no business skills. And the ripple effect of this is much larger than you would expect, and the waves it causes are detrimental to the industry as a whole.

Having a look on Craigslist as I write this post, here is what I see:

- Professional head shots 3 looks Pro makeup artist, pro photographer, professional film studio with several creative backdrops one LOW PRICE $300.
- I can come to you or you can come to me $35.00 special for first time clients.
- Prices are reasonable from $50+.

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Freelance Makeup Business 101 (v8.0)

Freelance Makeup Business 101 (v8.0)

This post will be short and sweet. You should be blogging, on your freelance makeup website, for several reasons. Blogging is one of the #1 ways to keep fresh, new, relevant content on your website. This is extremely important when it comes to Google rankings. Search engine algorithms routinely rate content freshness and relevancy high when choosing what to display, and where, in the rankings. Composing a static website does you no good if you are looking to capture traffic from people in your area of influence who are looking for your services, unless you are the only makeup artist in the area.

Your expectations, however, need to be realistic. Blogging on a service oriented business's website will not automatically equal hoards of new business. Though, it will work in your favor on the search engines as mentioned before. Furthermore it will make it obvious that your business is progressing nicely when a prospect visits your website. There are millions of websites floating around in cyberspace that have not been updated in years, calling into question whether or not the businesses even exist any more. Don't be one of them.

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Make Up For Ever Aqua Black


MAKEUP FOREVER AQUA BLACK

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Too Faced Cat Eyes Palette


TOO FACED CAT EYES PALETTE (available in store and by phone/email)

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Freelance Makeup Business 101 (v7.0)

Freelance Makeup Business 101 (v7.0)


I'll preface this one. This is mainly opinion. It's subjective. But I think the logic follows. Keep it simple, stupid. Today we are talking about business cards, communication collateral, email signatures, email addresses, website URL's, the look and feel of your site...you name it. Keep it simple. There are a lot of things that you can do to make yourself memorable to people who you meet, and intend to gain business from either immediately or down the road. Having a super flashy business card, a creative but unimaginabley complex URL, or an email signature that contains 6,500 flower emoji's aren't any of them.

The good thing about having websites like VistaPrint is that you have dozens or hundreds of pre-made design templates to use for your business card and communication collateral. The bad thing about having websites like VistaPrint that has dozens or hundreds of pre-made design templates to use for your business card and communication collateral, is that there are tens of thousands, maybe even hundreds of thousands of makeup artists. This means that your business cards and collateral will be identical to that of hundreds or thousands of makeup artists. As an artist, your uniqueness is your calling card.

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Freelance Makeup Business 101 (v6.0)

Freelance Makeup Business 101 (v6.0)


Branding is tricky. A lot of people use the words branding, marketing, and advertising interchangeably when in reality, they are all different. So we're going to dig into branding today and why marketing and advertising is entirely pointless before you've built your brand identity.

So what is branding? Your brand is your business's personal story. It's the whole of what makes your business, your business. It encompasses all visual and mental queues that a prospective client takes away from your business. It's your logo, your type font, your website layout, your business card, your email footer, your story, your services, etc. It is, in essence, the conveyance of everything having to do with your business and how it is perceived by the world in general.

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Freelance Makeup Business 101 (v5.0)

Freelance Makeup Business 101 (v5.0)


"Oh, wow...I didn't know you were going to be so expensive. I don't think I have room in my budget for that."

This is a cop out. It's a lie. The chance of your fees actually being out of reach of your clients is slim to none. For some reason, it's become normal in American culture that the fees for any service which does not have a physical price tag stuck to it are up for debate. I don't know who popularized this, but I would love to meet them one moonless evening in a back alley. Nothing about freelancing is more annoying and sometimes disrespectful than someone who feels entitled to receiving your services for 1/3rd of your rate.

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Freelance Makeup Business 101 (v4.0)

Freelance Makeup Business 101 (v4.0)

Let's talk about terrible websites, and how taking the steps to create a good website will make you stand out in the crowd. And I'm notstanding on a soapbox, because when I came to Frends Beauty in 2011...our website was pretty bad. It wasn't terrible, but it was not intuitive, it certainly was not pretty, and it was built on some really old and unstable architecture.

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Freelance Makeup Business 101 (v3.0)

Freelance Makeup Business 101 (v3.0)

So far I've talked about how makeup artists can book more jobs by responding to inbound inquiries faster, and also present a better and more professional initial impression by fixing their website URL. Today we are going to talk about the initial phone call or meeting. I'll make it known that I am not a makeup artist. I'm a business guy who started out in sales before I took over sales, marketing, and business development at Frends Beauty. I could not apply eyeliner without making someone painfully blind, but I could sell a hamburger to a vegan...please believe.

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Makeup History: Infographic

Makeup History: Infographic

The history of makeup is actually really interesting. For thousands of years, humans have found in nature, ways to beautify themselves. Check out this super interesting history of makeup through the ages.

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RCMA "How To Apply" tutorial with Kevin James Bennett


Shop RCMA Makeup.

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Freelance Makeup Business 101 (v2.0)

Freelance Makeup Business 101 (v2.0)
Like my last blog about the best way to book more jobs as a freelance MUA, I was inspired to write this post based on observations I have made with a lot of makeup artists, and their business websites. Please understand I bring these points up to be helpful and in no way disrespectful toward you if you are a part of the group I am discussing. My hope is that I am bringing to light something that you simply overlooked. And by doing so, help you fix it, and of course get more business.
 
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