Frends Beauty Blog

A Sale Is On The Horizon! Save 10% - 75!

A Sale Is On The Horizon! Save 10% - 75!

This single blog post shall serve as your "Everything you need to know about this sale!" post!

2015 marks our 75th year in business, serving Hollywood film and television beauty professionals. We're so excited to announce that one of the ways we plan to celebrate this milestone is by having a massive sale on this website!

Here are the specifics...

Continue reading

Interview with Chicago Makeup Artist Martina Sykes

Interview with Chicago Makeup Artist Martina Sykes

We recently sat down with our friend, Chicago area professional makeup artist Martina Sykes. When Frends Beauty come to Chicago for The Makeup Show, Martina is our #1 girl to help us in our booth. You may know her from projects like Batman v Superman: Dawn of Justice, Sinister 2, Anguish, Chicago Fire, Chicago P.D., and more. We interviewed her to dig into her career a bit, talk about her experiences, what she has learned, and get some advice for newer artists who may be looking to emulate her career path.

Continue reading

Brian Champagne's Legends & Friends Workshop

Brian Champagne's Legends & Friends Workshop

We wanted to take a moment to give a shout out to possibly the nicest guy in the makeup industry, Brian Champagne. Last weekend he held his second annual Legends & Friends workshop at the Sheraton Universal in Universal City, CA. It was a makeup workshop, an awards show...but mainly it was Brian giving praise to influential artists who helped inspire him, and inspire so many others. It was the least pretentious award show I've ever been to, personally. While there were several hundred people in attendance in the grand ballroom at the Sheraton...it felt so quaint, and personal. Brian's passion for the art, and his friends and show attendees was evident.

Continue reading

Stilazzi Eye Shadow and Blush Swatch

Stilazzi Eye Shadow and Blush Swatch

Have you tried the new Stilazzi blushes and eyeshadows? Check out our friend Angie a.k.a. Goldiestarling as she swatches a whole bunch of Stilazzi makeup goodness!

Continue reading

Amazingly perfect Smoky Eye tutorial

Amazingly perfect Smoky Eye tutorial

If you asked me what's the first thing I notice about a woman, it's always her eyes. I'm the kind of person who makes eye contact with you when we're speaking with one another. From a young age, I was always taught to stand tall, and look people in the eyes. So naturally...your eyes will stand out to me.

Continue reading

Frends Beauty - Your Local Global Beauty Supply

Frends Beauty - Your Local Global Beauty Supply

Have you ever wondered what goes into making a beauty supply store more than just a neighborhood destination for beauty supplies? The history of Frends Beauty is very unique in an industry full of evolution, transformation, new trends, and fading fads.

In 1940, Frends Beauty Supply founder Sig Frends, known as the "daddy of the entertainment beauty supply business", created a very unique professional beauty supply store that catered to Hollywood's most elite makeup artists. Mr. Frends spent countless hours, days, months, and years working directly with artists on film and television products, securing Frends Beauty's spot in Hollywood history.

Continue reading

How To Score BIG At A Makeup Trade Show

How To Score BIG At A Makeup Trade Show
b2ap3_thumbnail_IMG_0134.jpg
b2ap3_thumbnail_IMG_0515_20150617-183623_1.jpg
b2ap3_thumbnail_IMG_0538.jpg




I'll start with a list of things you should do before attending, then break it down.

1) Purchase your tickets early.
2) Research exhibitors.
3) Make a list of products you need to stock up on.
4) SET A BUDGET AND STICK TO IT! But if you don't want to stick with it, splurge at the Frends Beauty booth, k?
5) Attend the classes and seminars.
6) Network. Network. Network network network.
7) Don't be rude, don't be pushy, and treat people kindly.

The biggest mistake I see attendees making is going in blindly. They do no up front research, and they end up having an unfulfilling experience. The first thing you need to be sure you do, is get your tickets far in advance. Contrary to popular belief, every show does have a maximum attendee limit. Some shows, actually lots of them, completely sell out before the show even takes place, and offer NO at the door sales. So don't walk up on Saturday afternoon without a ticket and expect to get in. I've gotten numerous texts and phone calls saying "Matt I'm at the front entrance and I don't have a ticket, can you get me in?" Unfortunately the answer is no, I can't. You should anticipate this in advance and get your ticket(s) online as soon as you determine that you will attend.

When you buy the ticket, click on the Exhibitors link. Every trade show website will have one. Find out who is going to be there, and visit our websites in advance to see if we have what you are looking for. If you have a specific list of products you will need (and you should have that list), contact us beforehand by email or phone and ask us if we plan to bring any of those products to the show. Keep in mind, while we may carry upwards of 40,000 products in the store, we only bring 10 - 20 different ones to the show. From time to time, if an attendee contacts us with enough advance notice, we will bring a bag full of products that you request specifically for you. We'll handle the transaction before the show and all you need to do is show up with your ID and you're good to go!



Having your shopping list done ahead of time will help make sure you get exactly what you are looking for. As much as exhibitors love when you come and just buy everything, do yourself and your bank account a favor and make sure you get stuff that you need, and will use. This takes me right to my next point - your budget. I don't know what your finances look like but if you are like most Americans...they could be better. So while you may have the urge to splurge, by setting a budget, bringing CASH, and leaving your credit card in your car...you're probably doing yourself a favor.

That said as I mentioned earlier, if none of that matters to you and you want to go HAM...then I cordially invite you to come do it at the Frends Beauty booth.

Now this next point is really important if you are or want to be a professional makeup artist. Attend. The. Classes. And. Seminars. I know that it is fun to stand in line for five hours to get your picture taken next to the currently popular Instagram makeup artist...but if you want a career in professional makeup, you need to be paying more attention to those whose career you want to emulate. Fortunately, a whole lot of them attend these shows and speak at them, giving away lots and lots of information that will help you build a career that takes you places.

Don't take this as bashing Instagram artists. I know it is a touchy subject so I will make it clear that I am personal friends with, and work a lot with a great many of them. In fact, I've sat down and discussed ways of including these artists in the major trade shows since there always seems to be some drama with the show promoters when they show up. I think what they do is awesome, and I think that they most certainly have a place in the future of the makeup industry. You just need to be clear on what you want out of your career. If you want to work in film or television for example, standing in line to see BeautyJuicyBootyMakeupXXX (if this is a real person, sorry) for five hours all while Joel Harlow is in the Frends Beauty booth makes absolutely no sense. Ya dig?



One of the clear positives of taking these classes and seminars is the amazing networking opportunity it presents you. I can tell you right now...even the world's biggest true professional makeup artists are totally willing to chat with you about your career. I've known many of them who have hired artists they have met at a trade show on projects. Talk about getting a foot in the door. Aside from a direct personal reference, there really is no better way. Big name artists are always looking for new talent to work with. This industry really is a collaborative environment, if you allow it to be.

My final point is very important. Be cool. Just be cool. Don't be rude, pushy, bitchy...just don't do it. I promise you that you will catch more flies with honey. I cannot tell you how many times I've experienced show attendees who are simply the rudest people on earth. And for no good reason! Keep in mind, you are surrounded by people who you may be hired by, or work with at some point in your career. You are surrounded by very influential people, make sure to leave a good impression on them. Be kind, be tactful, be helpful, and smile.

Most important, just have fun. Enjoy the surroundings, enjoy the experience, and be happy!

Continue reading

Ben Nye Makeup, a cult favorite brand

Ben Nye Makeup, a cult favorite brand

Every so often, something...a product, a line...comes along that garners universal appeal amongst a group of professionals. Then it just goes away. Like a really bad television show. It just goes away and you forget all about it. Not Ben Nye cosmetics. Ben Nye has staying power in an industry full of ever changing trends and professional needs.

Continue reading

IMATS Vancouver 2015 Wrap-up!

IMATS Vancouver 2015 Wrap-up!

Wow what an exciting show IMATS Vancouver was this year. The IMATS crew changed the venue over to the Vancouver Convention Centre's newer West building, which is much nicer than the older location. The show itself was small and intimate, but there was certainly no lack of energy. Friends of Frends Beauty Joel Harlow and Bill Corso headlined the show, and artists Amy Van Wormer, Candice Stafford-Bridge, Dutch Bihary, Jon Hennessey, Kevin James Bennett, Sian Richards, Thomas Suprenant and more gave classes, and performed demos in booths.

Continue reading

Interview with The Powder Group founder, Michael DeVellis

Interview with The Powder Group founder, Michael DeVellis

How did you get your start in the beauty industry?
It was over 20 years ago and I was living in Connecticut, I took a job managing the MAC store at Westfarms mall. Before that I was working in event production and retail. I knew a lot of makeup and hair people but wasn’t on that side of the business. Hairstylist and makeup artist Johnny Lavoy introduced me to MAC in NYC a couple years before this and I knew then it was a company I had to be a part of someday.

How did that turn into your company The Powder Group?
I moved to NYC around a year later to open Saks Fifth Avenue for MAC and later was made Operations Manager for the New York market. It was soon after that I was asked by Frank Toskan, one of the founders of MAC, to manage a project to refocus the brand’s attention on the pro makeup artist customer. This turned into MAC Pro, which I am so incredibly proud to have played a part in the creation of.  The rest of my ten years at MAC was focused as an executive in the company’s pro makeup artist business, creating programs, education and product to satisfy their needs. During this time I saw a big white space in the industry in the areas of pro community and education and I created The Powder Group in 2003 to fill a void in helping pro makeup artists come together and elevate their craft and business through education and community.

Continue reading

Makeup On Sale at Frends Beauty

Makeup On Sale at Frends Beauty

I'm really excited to let you know that Frends Beauty has a perpetual makeup sale running on www.frendsbeauty.com, all day, every day. If you need to take a moment to regain your composure, I understand.

We've created a Special page that contains all sorts of products. And here's the kicker - these aren't simply a bunch of old, crappy, dust-covered spoiled products that nobody else wants. To the contrary, in fact, these are all brand new, best-selling items that we put on sale simply because we know you love sales, and we want you to be happy. That's it. Simple as that!

Continue reading

How To Carry Your Makeup Supplies

How To Carry Your Makeup Supplies

Getting from Point A to Point B...C, D, E, etc. with a full load of makeup can be a bit of a challenge. For artists working complex jobs like large wedding parties, on location film or television shoots, and other projects; showing up with enough of the right products can be the difference between perfection and disaster.

Since the early days of Frends Beauty, we've sold dozens, maybe hundreds of different types of pro makeup cases. Our history goes back over 75 years, so you can imagine how much things have changed in that time. What hasn't though, is that need to have the right stuff available every time you need it. To that end, we're very happy to be the premier dealer for Stilazzi makeup cases. In late 2011, Stilazzi introduced the Gone Topless professional makeup case. In no time at all, it became the most popular makeup case for the pro artist industry.

Continue reading

Interview with the Vampire Makers, Brigette Myre Ellis

Interview with the Vampire Makers, Brigette Myre Ellis
b2ap3_thumbnail_6a79d4d98d0b300baf080113ef97d803-preview505_jpg.jpg
b2ap3_thumbnail_1416398560-s07_e0708_02_141019251888___CC___1920x1080.jpg

We recently sat down with friend of Frends and Emmy Award Winner, Brigette Myre Ellis, to discuss her career. You've seen her work in hits like Mallrats, Buffy the Vampire Slayer, Evan Almighty, 90210, True Blood, and so much more. 

Frends
: Did you attend makeup school? If so, what makeup school did you attend?

BME: I did not attend makeup school. My mom Darcy Knight was a trained makeup artist through Joe Blasco's school. My mom taught me everything she knew and then I furthered my education through trial and error as well as absorbing everything I could from other artists. I feel makeup artistry is an ever changing industry and we need to keep learning to better ourselves as artists. After 20 years in the business, I still feed off learning new tricks from other artists.

Continue reading

Interview with the Vampire Makers, Todd McIntosh

Interview with the Vampire Makers, Todd McIntosh
b2ap3_thumbnail_todd.blanche.jpg
b2ap3_thumbnail_DC91a.jpg
b2ap3_thumbnail_DC553.jpg
b2ap3_thumbnail_DC29.jpg
b2ap3_thumbnail_DC445.jpg

We recently sat down with friend of Frends and professional beauty and special fx makeup artist, Todd McIntosh. Todd has been working on film and television sets since the late 1970's, has won two primetime Emmy's, and has been a makeup educator for decades. Check out what he has to say...

Frends: Did you attend makeup school? If so, what makeup school did you attend?

Continue reading

You get what you pay for...

You get what you pay for...

As artists, you of all should know that a client will get what they pay for. And when a prospective client approaches you and has the inevitable, "well so and so down the street said she would do my entire wedding party for eleven dollars..." discussion with you, you're prepared with the perfect rebuttal. You are going to educate the prospective client on all the finer points of why your superior service is worth the higher cost on their most special day.

So that is what I need to do with you today. You, the prospective client, have a lot of choices to make when you shop. When you do choose to shop with Frends Beauty (and thank you very much, by the way)...one of the more important choices that you need to make before you submit your order, is how you will receive it. In response to customers desires, we recently rolled out new, less expensive or free shipping options via USPS.

Continue reading

Interview with the Vampire Makers, Norma Hill-Patton

Interview with the Vampire Makers, Norma Hill-Patton
b2ap3_thumbnail_0311_MA81_NormaHillPatton_web.jpg
b2ap3_thumbnail_BLOG-Norma-at-IMATS4.jpg
b2ap3_thumbnail_new-moon-twilight-movie-6548696-1280-800.jpg

We sat down with makeup artist extraordinaire Norma Hill-Patton to talk about her work on The Twilight Saga: New Moon. Specifically, we wanted to know what it was like being in a position to create and work on makeup looks that have become so iconic with this franchise. Her list of clients reads like a who's who of Hollywood's A-List. Hilary Swank, Al Pacino, Sir Paul McCartney, Sir Ben Kingsley, Kristen Scott-Thomas, Reese Witherspoon, Anna Paquin, Matthew McConaughey, Gary Oldman, and Hugh Jackman, Halle Berry, Robert Pattinson, among many others.

Frends: Did you attend makeup school? If so, what makeup school did you attend?

Continue reading

Stilazzi's New Makeup!

Stilazzi's New Makeup!

Have you gotten your hands on Stilazzi's new makeup yet? If not, you don't know what you are missing. Recently introduced, the line has begun to make waves in and out of the pro community. We asked some popular makeup artists on Instagram what they thought, here is what some of them have to say:

Continue reading

Interview with Kelley Baker, Brow Expert

Interview with Kelley Baker, Brow Expert
b2ap3_thumbnail_IMG_1533.JPG
b2ap3_thumbnail_IMG_1553.JPG
b2ap3_thumbnail_IMG_1495_20150216-221450_1.JPG
b2ap3_thumbnail_IMG_9751.png

Check out this interview with friend of Frends Beauty, Kelley Baker of Kelley Baker Brows, uber popular Venice, CA brow diva.

Frends: From where would the reader know you?

Continue reading

Makeup or Photoshop?

Makeup or Photoshop?

This is a Public Service Announcement. Several minutes ago, I was on Instagram reading comments on a severely photoshopped picture posted by a popular Instagram makeup guru. Many comments were asking how to achieve this look. The obvious answer is photoshop. But then it went downhill. I noticed many, far too many impressionable young women comparing their real selves, to what amounts to a cartoon. A hand drawn caricature of beauty.

Some went to far as total self-deprication, saying things like "When I put on my makeup this morning I thought I looked good, but seeing this makes me realize how ugly I really am."

Continue reading

New Makeup by Stilazzi

New Makeup by Stilazzi
b2ap3_thumbnail_10665401_1534935133454020_1667072497_n.jpg

In 2009 Stilazzi began by providing Frends Beauty's Studio Services customers with kit essentials like makeup sponges, powder puffs, and disposable makeup tools. As time went by, we reinvested into the small business and began offering makeup brushes, and set bags. In 2012 we introduced our series of professional makeup cases, like the Gone Topless, and Godfather. For years we've considered creating a makeup line for the brand and in the end of 2014 - we made it happen.

Stilazzi's new makeup is beginning to make a splash in the professional and Instagram makeup world.

Continue reading
Go to top