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Your Pro Beauty Supply Store Since 1940

Supporting Artistry, One Kit at a Time
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Frends Beauty has been stocking top beauty, theatrical, and special FX brands for over 85 years.

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professional beauty artist loyalty program

Frends With Benefits Discount Program

Pro Discounts. Pro Service. Pro Results.

Sign up for a free account today, and get up to 40% off all beauty supplies: makeup, special FX, hair care, hair color, skin care, nail care and nail color, tools, accessories, appliances, wigs, extensions, and airbrush makeup. We’re not a big box store. We’re a theatrical makeup store that works directly with production studios, makeup and hair departments, and artists themselves on tight deadlines.

This is our way of saying thanks for doing the work that keeps this industry moving.

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Based in LA, Shipped Worldwide

Based in LA, Shipped Worldwide

Frends Beauty is proud to serve pros from our North Hollywood, LA location, with nationwide and international shipping available. Whether you’re on set in the San Fernando Valley or in the downtown Los Angeles area, or need to restock your kit in New York, we’ll get your products to you on time.

Need something the same day for a set call? We’ve been doing that for decades.

Visit Our Store in North Hollywood, CA
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Trusted by Pros Since 1940

beauty and cosmetics

Specialty SFX Products

Pure Water

No Substitutions

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Same-Day or Next-Day Delivery

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Reliable Customer Service

Foster Family

Family-Owned & Operated

About Us

About Us

At Frends Beauty, we’ve been supporting generations of working professionals in film, TV, bridal, and special FX for 85 years and counting. As a legacy beauty supply store in Los Angeles, we specialize in professional makeup artist supplies, tools, and products that perform under pressure. Whether you’re building a kit for a TV pilot, applying prosthetics for a feature film, or prepping a bride for her big day, we have the expertise, products, and support working artists need.

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The Artistry Journal

Real artists. Real techniques. Real stories.

  • Airbrush makeup vs. regular makeup
    October 29, 2026 Ajay Parihar

    Makeup vs. Regular Makeup: Which Should You Choose?

    Airbrush makeup vs. regular makeup is a common comparison for anyone looking for a smooth, even foundation finish. Both techniques can create beautiful results, but they work differently and offer different levels of control, coverage, and convenience. Airbrush makeup uses...

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  • Easy Cute Clown Makeup Ideas for Every Style
    October 29, 2026 Ajay Parihar

    Easy Cute Clown Makeup Ideas for Every Style

    Easy cute clown makeup doesn't have to be complicated. From heart-shaped cheeks and pastel colors to classic whiteface, explore 10 clown makeup ideas with simple steps, helpful tips, and product recommendations to recreate your favorite look.

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  • How to Cover a Tattoo with Makeup: A Professional Step-by-Step Guide
    October 28, 2026 Ajay Parihar

    How to Cover a Tattoo with Makeup: A Professional Step-by-Step Guide

    Dark tattoo ink can be difficult to hide with regular foundation alone. Learn how professional makeup artists use color correctors, Ben Nye Tattoo Cover, Skin Illustrator palettes, and full-coverage body makeup to camouflage blue, black, and colored tattoos. This guide walks you through the application process, shade matching, blending, and setting for a more natural-looking finish.

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