Skin & Haircare Hair

It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...

It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...

It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free....

Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh d...

Formulated with a first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product that deposits pure, human ke...

PEPPERMINT AND AVOCADO VOLUMIZING & CLARIFYING SHAMPOO A generous dose of pure, crisp peppermint oil (2.3%) and 16 plant extracts create a tin...

Infused with Virtue proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft ...

This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can...

Packed with plant and flower extracts, this light-weight conditioner tames frizz, seals split ends, and leaves hair silky and tangle-free A rich, ...

A sexy, lingering hair fragrance that plumps up your hair and shields it against the ravages of heat styling. A mix of botanical hydrators (Safflow...

Ultra-light: Unlike other oil treatments that coat the hair and weigh it down, Rejuvenating Oil sinks inside the hair shaft to plump it up from th...

Water-light leave-in toner adjusts the pH of tap water to seal the cuticle of your hair for a remarkably smooth, shiny finish. Boosts manageability...

GENTLE CONDITIONING SHAMPOO A perfect daily shampoo for the whole family: Gently lifts away oil and product build-up. Active botanical agents (Afr...

Hair and body shampoo tones and hydrates while giving you a refreshing, cooling effect.Soothes and invigorates with a pure herbaceous blend of Norw...

Boosts volume and amps up waves to recreate the piece-y, tousled, bombshell texture you get from the ocean.Leaves hair gleaming and bouncy.Pure Orc...

It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...

Virtue proprietary Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, ...

Full of our patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new l...

Detoxifies | Resets | ClarifiesAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydro...

Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

Key IngredientsSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types. Rice Protein, Tara Tree F...

Goes on superfine with a soft-touch finish– never sticky, crunchy or heavy. Volumizes limp strands for gorgeous body and movement. Leaves hair boun...

Polishes and seals dry ends so your cut looks sharp Tamps down frizz; prevents color fading without weighing hair down; shields against heat-styli...

Glossing botanicals (Pure Vitamin E, Lavender, Jojoba, Rice Bran and Soybean Oils) enhance highlights and radiance Smoothes and strengthens; prote...