JOUER (zhew-ey) means 'to play' in French and we've taken a playful-take on beauty and style, keeping makeup fun and simple. Your makeup drawer is truly your beauty wardrobe. Tucked inside are a few key items you use every day that are effortlessly flattering, yet there are countless other whimsical items hardly ever touched. Imagine a complete cosmetics line designed with only key items – no matter your selection, you discover just the right shades, in just the right formulations, in just the right packaging. Your discovery? Jouer Cosmetics.