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Your Pro Beauty Supply Store Since 1940

Supporting Artistry, One Kit at a Time
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Frends Beauty has been stocking top beauty, theatrical, and special FX brands for over 85 years.

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professional beauty artist loyalty program

Frends With Benefits Discount Program

Pro Discounts. Pro Service. Pro Results.

Sign up for a free account today, and get up to 40% off all beauty supplies: makeup, special FX, hair care, hair color, skin care, nail care and nail color, tools, accessories, appliances, wigs, extensions, and airbrush makeup. We’re not a big box store. We’re a theatrical makeup store that works directly with production studios, makeup and hair departments, and artists themselves on tight deadlines.

This is our way of saying thanks for doing the work that keeps this industry moving.

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Based in LA, Shipped Worldwide

Based in LA, Shipped Worldwide

Frends Beauty is proud to serve pros from our North Hollywood, LA location, with nationwide and international shipping available. Whether you’re on set in the San Fernando Valley or in the downtown Los Angeles area, or need to restock your kit in New York, we’ll get your products to you on time.

Need something the same day for a set call? We’ve been doing that for decades.

Visit Our Store in North Hollywood, CA

Trusted by Pros Since 1940

Specialty SFX Products

No Substitutions

Same-Day or Next-Day Delivery

Reliable Customer Service

Family-Owned & Operated

About Us

About Us

At Frends Beauty, we’ve been supporting generations of working professionals in film, TV, bridal, and special FX for 85 years and counting. As a legacy beauty supply store in Los Angeles, we specialize in professional makeup artist supplies, tools, and products that perform under pressure. Whether you’re building a kit for a TV pilot, applying prosthetics for a feature film, or prepping a bride for her big day, we have the expertise, products, and support working artists need.

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The Artistry Journal

Real artists. Real techniques. Real stories.

  • A woman shaking hands with her boss in a professional office setting
    November 12, 2025 Brian Esper

    Makeup and Beauty Tips For Your Next Job Interview

    How sweet it is to pour a glass of wine, crank up the tunes, and spend 1-2 hours doing your most complicated, Kylie-inspired, and totally contoured face. Sometimes it's fun to use every product in your beauty arsenal in the...

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  • Makeup artist touching up talent’s makeup on-set
    November 10, 2025 Brian Esper

    How To Do TV & Film Makeup For Studio Lights

    Key Takeaways Common lighting set-ups to know for studio makeup are: Daylight/HMI (5600K), Tungsten (3200K), LED panels, and Mixed sources. To control shine, use HD foundations, translucent powder, powder puff presses, and blush/contour. Camera sensors and LEDs push green or...

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